Hood By Air Hits the UK | The News For You

Hood By Air Hits the UK

Selfridges Host Hood By Air for London Collections: Men

Few brands control these a cult following because New York-based Hood By Air. Helmed by Shayne Oliver, the label has acquired these a cool team of fans which the mighty store Selfridges cherry-picked it to be among the twenty brands showcased inside the department store’s brand-new men’s modern concept floor, that, starting this week, might provide a great amount of street, skate, plus attitude.

By technique of celebration, then, last evening the Selfridges parking garage was changed into a skate-park-cum-nightclub, plus about show were pieces from HBA’s Spring ’14 collection with an Anglo twist. The label partnered with British history knitwear brand Corgi to create several sumptuous one-offs. “I sought to collaborate with a brand which was steeped inside custom,” explained Oliver. “The idea was to pull together a compare between which plus the rebellious nature. We recognize, which older craftsmanship plus handmade stuff. That’s anything which you shortage a little inside America, plus I sought to function with a brand which represented the opposite of quick fashion. It became a small tribute to the coming to the UK plus to Selfridges.”

HBA's Spring '14 menswear presentation at Selfridges

A group of skaters, led by the model Jimmy Q, showed you their tips plus turns when guests like Shenae Grimes, Brooke Candy, plus Josh Beech cheered them about. To limit it off, #Been #Trill deejayed a set, including previews of Kanye West’s unique album tracks. Speaking of music, Hood By Air is not just beloved by skaters plus models and by the music elite, including Rihanna, Drake, A$ AP Rocky, plus, naturally, Kanye. So who’s Oliver’s upcoming dream customer? “I’d like to find an opera singer or old-school rocker wear HBA. Someone like David Bowie— which will be the best.”

Photos: Courtesy of Selfridges

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